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// CASE STUDY
Lexus Saudi Arabia Mobile App
Abdul Latif Jameel Motors, Saudi Arabia·2023·UX Design · Wireframing · Information Architecture
I designed the full information architecture and wireframe set for the app, from the splash screen through to every major feature, giving stakeholders a complete picture of the product before committing to visual design.
The Challenge
Lexus Saudi Arabia needed a flagship mobile app covering vehicle exploration, model comparison, service booking, and showroom discovery, with no prior mobile presence to reference. The challenge was organising a large content surface into an intuitive, brand-appropriate experience.
What I Designed
- →Splash and onboarding screens establishing the Lexus brand entry point
- →Vehicle exploration: model grid, filter by body type, and individual model detail pages
- →Model comparison: side-by-side spec table with engine, displacement, and power output
- →Interior / Exterior gallery with swipeable image navigation and colour selector
- →Service booking flow: appointment scheduling with vehicle and personal information
- →Showrooms & Branches: map-based dealer locator for Saudi Arabia
- →News & Events, Offers, Help & Support, Why Us, and Future Cars sections
Outcome
Full wireframe specification delivered and used as the design handoff for the Lexus Saudi Arabia mobile app.